Released on = August 24, 2006, 3:29 am

Press Release Author = FotoInsight Online Photo Poster Printing

Industry =

Press Release Summary = The advances in the resolution of digital images allow most
digital camera pics to be printed as super sized posters. With the majority of
inkjet printers limited to A4, online digital photo labs cater for large format
prints and photographic merchandise.



Press Release Body = Digital Camera Images can now be Really Big

Cambridge. 25 August 2006. – The price of ink for home printers may be the one price
besides that of petrol that frequently infuriates consumers. It doesn\'t take long
for the cost of ink-cartridge replacements to exceed the price of the printer. A
large format, hi-resolution photographic print can drain entire refills, if the
printer is capable to handle larger formats at all. Freeing digital camera users
from the limits of their inkjet printer is a niche some professional online labs
like http://fotoinsight.com are catering for.

Exposure to light, heat, ozone and air pollution causes the ink used in home
printers to fade. Recent research carried out by ‘Wilhelm Imaging Research’ found
that “refilled cartridges often produce photos that begin to noticeably degrade in a
number of months.” Using real photographic paper on large format lab equipment,
firms like FotoInsight produce results, which tend to look \'richer\', and are more
durable with regard to handling by sweaty fingers, humid environments, and fading in
daylight.

Unlike printed images which produce a perceived colour through different coloured
dots from a limited number of basic colours, lab processed images produce the exact
colour for every pixel. According to FotoInsight, a 1 MB jpeg is sufficient for
hi-res results in size 30”x20” (50x75 cm). FotoInsight Ltd Managing Director Klaas
Brumann comments: “Digital camera users underestimate the technical possibilities we
provide to produce large images on long lasting photographic paper to be displayed
on walls, at exhibitions or simply to give to customers, friends or family as a
great present.” FotoInsight’s mission is to prevent photographic memories from
fading. \"Large format prints, like FotoInsight posters help to preserve memories in
crisp colours shining off the wall.”

Apart from family pictures and holiday landscapes, the online poster printing
service enables business users to produce mini print runs for advertisements, charts
or logos for conferences, exhibitions or offices. This latest addition to
FotoInsight’s digital photo service is delivered in the UK and 20 European countries
within one week of ordering online. Getting large format prints from digital camera
photos is as easy as ordering any other photo print online. Once the user has
arrived at http://fotoinsight.co.uk and has clicked on the Poster, Calendars, Mugs
and Gifts icon, a window appears displaying a range of photographic merchandise
options. When visiting the Poster category the system checks the browser for
interactive plug-ins and then displays the familiar file tree with text and
illustrations explaining the upload. The user selects pictures through drag & drop
directly from the computer. The cost of large format prints starts at 99p /€1.50 for
a picture in A4 format (plus p&p). A super sized 30”x20” (50x75 cm) costs £9.99 /
€14.95 (plus p&p). All photo orders include the option to use online storage for
photo sharing in FotoInsight’s online photo album facility one month free.

Any event in life that has a memory attached and photos to share is an excellent
starting point for a decorative poster. A durable large format print makes the
special view from holidays, a family photo or the memories of childhood
unforgettable. FotoInsight Ltd. Managing Director Klaas Brumann comments:
“FotoInsight’s posters are set to free digital camera users from the limits of their
home printer.”



Convenience and flexibility
FotoInsight offers a PC and Mac compatible independent online photo service, fully
flexible to be used with images from any digital camera. According to FotoInsight’s
management the online service offers superior quality at lower costs when compared
to inkjet printing. FotoInsight offers an extensive array of award-winning photo
printing and photographic gift items for the consumer, business, photography, and
graphic arts markets. From Cambridge, Mr Brumann comments: “Photographic memories
must never fade. Our technology is smarter, providing long lasting photos in
superior quality.”



Information about FotoInsight Ltd
FotoInsight Ltd of Cambridge runs a custom made and easy to use print processing
service. Customers benefit from patented development processes and the experience of
Europe’s largest independent photo lab with an installed capacity of 18 million
prints per day. Photos ordered through http://fotoinsight.net are developed in one
of 19 strategically located, state of the art photo labs, employing 3700 staff, with
an output of over 3 billion prints per year.




Web Site = http://fotoinsight.com

Contact Details = FotoInsight Ltd.
Catalina Martinez, Head of Communication
Cambridge, CB4 1ZP, UK
Skype fotoinside
Tel. +44 8700 114911
Fax. +44 8715 601675